Former first lady Nancy Reagan, the luncheon's honorary chairwoman, was not in attendance, but the collection showcased sheaths worthy of first lady Michelle Obama, along with structured dresses in tweed and wool and Hall's classic red carpet creations in earthy shades of ruby, bronze and brown.
In the audience, actress Virginia Madsen wore a Hall creation in snug-fitting leopard print, and model-actress Molly Sims donned a bright cranberry colored one-shouldered dress custom-designed by Hall for the event and decorated with real, freeze-dried cranberries to promote a new cranberry body wash by Dial.
The medley of music from James Bond films was a clue that Hall was inspired by spy heroines. In keeping with fall’s tough vibe, he focused on sexy tailoring and body-conscious silhouettes -- a black wool sheath with parallel zippers up the sides, a body-hugging black rayon jersey dress with geometric-shaped leather embroidery on the bodice, a reversible hounds-tooth coat.
His chocolate wool wrap top with fox sleeves was a great piece, considering fall’s emphasis on shoulder details, especially paired with a sequin skirt in a scribble pattern that was low-key enough for daytime wear. For evening, a pink and chocolate brown degrade silk chiffon gown with a beaded collar was fresh and pretty.
He showed a few looks from a forthcoming sportswear line he’s launching with Paul Stanley -- an aubergine cashmere sweater coat, a cheetah-print jersey dress and a nicely shaped tweed suit with leather trim -- with recession-friendly prices ($175 pants and $300 jackets). Hall says he’s hoping to get orders from Nordstrom or Bloomingdale’s.
"I think L.A. Fashion Week will continue," said Hall, smiling at the luncheon. "But this is a different kind of vibe. It's a great setting, beautiful people, shoppers."
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